With TV advertisements with Mango and her own range with Rimmel she seems at the height of her career.
A run in with sex, drugs and rock and roll doesn't seem to have dampened the models appeal and her profile is going from strength to strength.
There are millions of models out there, most of which are taller than Moss, and she is the one that encompasses the image of British fashion. Effortless cool and beauty.
The 37 year old beauty is still appealing to audiences of all ages. She has the cool to appeal to teenagers and the sophistication to appeal to the wider audience.
What exactly it is that Moss has that appeals to everyone, no matter their age or fashion taste, is impossible to figure out.
From perfume to fashion lines, she has every part of the industry covered. And all without selling out to the celebrity culture of interviews with gossip magazines.
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